Executive Team

Joe Hollendoner

Joe Hollendoner, MSW Chief Executive Officer

Joe Hollendoner, MSW, joined San Francisco AIDS Foundation as CEO in May 2016. He is responsible for setting the foundation's strategic priorities with the Board of Directors and ensuring they are operationalized through day-to-day leadership and management of the foundation.

Joe leads the foundation's Leadership team who oversee all client-facing services, a comprehensive philanthropy and public affairs department, advocacy and community engagement initiatives, finance, human talent and organizational operations. Joe also manages relationships with external stakeholders, public health partners and other community leaders.

Joe has more than 15 years of experience in the field of HIV, most recently as First Deputy Commissioner of the Chicago Department of Public Health, the nation’s third-largest health department. Prior to his work in the public sector, Joe was in executive leadership roles at Chicago’s two largest private HIV services providers: AIDS Foundation of Chicago and Howard Brown Health. At AIDS Foundation of Chicago, Joe served as Senior Vice President, and oversaw the agency’s $15M portfolio of HIV prevention, care, housing, and evaluation programs. During his 11-year tenure at Howard Brown Health, Joe first worked as a health educator and was eventually named Chief Program Officer with the responsibility of overseeing all of the agency’s health promotion and social service programs for LGBTQ youth, adults, and seniors.

Joe has dedicated much of his career to improving direct health service delivery to marginalized populations. In 2004, Joe was the founding director of the Broadway Youth Center, the first of its kind health center for LGBTQ youth experiencing homelessness—and was later named a 2010 Community Health Leader by the Robert Wood Johnson Foundation for his leadership in the creation of the Center. He has also served as program director for the first successful adaptation of a Centers for Disease Control and Prevention intervention for young transgender women of color, assisted in the development of Nigeria’s first HIV prevention centers for gay and bisexual men, and created new behavioral health programs for childhood survivors of sexual assault, mentally-ill adults being released from jail, and family members of homicide victims.

Hollendoner received his Bachelor and Master degrees in social work from the University of Illinois at Chicago with a focus in community development, public policy, and organizational leadership. He continued his postgraduate education at DePaul University in the field of public health and is a 2016 fellow of the University of Chicago’s Civic Leadership Academy.

Lara Brooks

Lara BrooksChief Program Officer

Lara Brooks oversees the administration of San Francisco AIDS Foundation programs and services. Lara works with staff and community partners to anticipate changing needs, drive strategy, and grow foundation services to reach populations most affected by or at risk for HIV.

Prior to joining the foundation, Lara was executive director of the Chicago Youth Storage Initiative, a citywide storage project for young people experiencing homelessness. Prior to that, they worked at Howard Brown Health's Broadway Youth Center where they directed programs that serve LGBTQ youth and youth experiencing homelessness. Brooks has also served as a long-time consultant, providing expertise in capacity building and program evaluation/design to a diverse array of clients.

Christopher Hall

Christopher Hall, MD, MS, AAHIVSVice President, Medical Affairs

Christopher Hall, MD, MS, AAHIVS, provides clinical and administrative leadership for medical services and related research at San Francisco AIDS Foundation. Dr. Hall develops and implements the clinically-related strategic priorities and opportunities for the foundation. Dr. Hall has more than 30 years of experience in the HIV movement as a leader, clinical provider, researcher and policy advocate.

Dr. Hall's HIV-related work began in the late 1980s when he joined the staff of the National AIDS Network, the National Hemophilia Foundation, and San Francisco's Health Initiatives for Youth (HIFY). He has supported the efforts of the California STD/HIV Prevention Training Center since 2004, having previously served as the center’s medical director, and subsequently by providing medical consultation for the statewide and regional training center and STD Control Branch of the California Department of Public Health (CDPH). Between 2010 and 2018, Dr. Hall served as the medical co-director and an HIV care physician for East Bay Advanced Care (formerly East Bay AIDS Center or EBAC). Prior to his current role, he had been the medical director of Magnet, our sexual health clinic in the Castro.

Dr. Hall attended University of Virginia and The Johns Hopkins University School of Medicine. He completed internal medicine and infectious diseases training at Brigham & Women's Hospital and the University of California, San Francisco, followed by a CDPH STD Fellowship.

Siri Mu

Siri Mu, JD, PHRHuman Resources Director

Siri Mu is responsible for the planning, implementation and management of people operations at San Francisco AIDS Foundation. Supported by a team of talented human resources professionals, Siri empowers our staff to be successful in both their professional and personal lives.

Siri is licensed to practice law in California and on a daily basis applies his training in employment law, LGBTQ rights advocacy and nonprofit corporations to his work at the foundation. Previously, he worked as a law clerk at the Dolan Law Firm and the National Center for Lesbian Rights, and in management with the Philz Coffee People Ops Team and the United States Navy Reserves. He volunteers at the SF LGBT Center, the San Francisco-Marin Food Bank and St. Anthony’s Dining Room.

As the son of Khmer Rouge refugees who settled in San Francisco, Siri is proud to be part of an organization that aims to improve the lives of all San Franciscans across the board.

Kevin Rogers

Kevin RogersChief Financial Officer

Kevin Rogers oversees budgeting, financial reporting, accounting and finance operations at San Francisco AIDS Foundation. With more than 20 years of executive management experience, Kevin provides strategic oversight of the financial, business and compliance activities in conformity with legal, regulatory and established best practices. Together with the CEO and executive staff, the Kevin ensures that SFAF is fulfilling its mission in accordance with the agency’s strategic plan and goals with a commitment to transparency to donors, funders and the community.

Before joining SFAF, Kevin was the Chief Financial Officer and Chief Operations Officer for the California Water Environment Association (CWEA), where he managed the association’s finances, operations and legal and human resource requirements. Prior to joining CWEA, Kevin was the President of an early-stage online business developed by the International Association of Business Communicators, a San Francisco-based non-profit association. Kevin has also provided financial and operations leadership to GE Capital’s San Francisco based global container leasing entity as the Director of Technology and Chief Information Officer.

Kevin and his partner live in the Castro district of San Francisco where they are raising their twin daughter and son. Outside of work Kevin and his family enjoy spending time at their vacation house on the Russian River in Sonoma where they kayak, swim, bike and hike in the redwood forest. Other hobbies include tennis, SoulCycle and various volunteering roles in his community.

Russell Roybal

Russell RoybalChief Advancement Officer

Russell Roybal works alongside the development, marketing and communications and AIDS/LifeCycle teams at San Francisco AIDS Foundation. He leads the fundraising, communications and branding efforts that resource the organization's programmatic efforts and advance the mission of the foundation.

Previously, Russell was the National LGBTQ Task Force's deputy executive director, where he directed the organization's programmatic and policy work, and the National Conference on LGBT Equality: Creating Change. He also served as deputy executive director of external relations, the organization's chief development and communications officer. The Task Force advances full freedom, justice and equality for LGBTQ people.

Russell has served on the staffs of the Gill Foundation, LLEGO – the National Latina/o LGBT Organization, the San Diego LGBT Center, and San Diego Pride. He was honored by the California LGBT Legislative Caucus as a Pride Honoree in 2017 and was named Grand Marshal of the San Diego LGBT Pride celebration the same year. He is also a recipient of the Harvey Milk Equality Award, the Jose Julio Sarria Civil Rights Award, and was the inaugural recipient of the League of United Latin American Citizens (LULAC) Equality Award.

His activism is rooted in his family's tradition of public service and pursuit of social justice. Russell was born in Hollywood and grew up in La Puente, CA. When not working you can find him underwater scuba diving or living his life on the dance floor.

Greg SrodaChief Operating Officer

Greg Sroda is responsible for partnering with the leadership team to ensure the successful achievement of the organization's strategic plan and goals by providing executive leadership to the daily operations of the organization.

He is responsible for providing executive leadership to the organization’s shared services, including human resources, technology, marketing & communications, volunteer resources, and office services.