AIDS/LifeCycle Appoints Event Veteran Greg Sroda as Director

For Immediate Release

SAN FRANCISCO, August 18, 2011 – AIDS/LifeCycle has appointed 13-year event veteran Greg Sroda as its new director, effective September 19, 2011.  Sroda brings more than 15 years of leadership experience from the private sector and 13 years of direct experience with AIDS/LifeCycle and its predecessor, the California AIDS Ride, having participated as a cyclist, volunteer “roadie,” and rest stop captain.

“Greg’s many years in the private sector equip him with the skills required to manage people, finances, and the complicated logistics of AIDS/LifeCycle,” said Neil Giuliano, chief executive officer of San Francisco AIDS Foundation, which co-produces AIDS/LifeCycle with the L.A. Gay & Lesbian Center.  “More importantly, his history with AIDS/LifeCycle means he knows us.  He knows the event.  He knows our riders and roadies.  He knows our culture, and he knows how to get the job done.”

Sroda has made his career in the private sector at companies like Gap, Inc., Crate & Barrel, and Accenture, where he has a strong track record of boosting sales and revenue while reducing operational expenses.   More importantly, Sroda brings a deep passion for AIDS/LifeCycle and the amazing community that makes it a success every year.  In addition to five years as a cyclist, Sroda has participated as a volunteer roadie eight times.  He served for five years as captain of the team responsible for “Rest Stop 4,” and for four years he was a top roadie fundraiser.

“For many years I’ve admired Greg's commitment to the ride and the fight against AIDS,” said Lorri L. Jean, chief executive officer of the L.A. Gay & Lesbian Center. “He’s got the kind of energy and experience we need to capitalize upon the extraordinary momentum of ALC 10 and raise funds that are critical to our ability to care for people with HIV and AIDS and prevent the spread of the disease.”

Sroda joins AIDS/LifeCycle at an important time for the annual fundraising event.  He and his team will be responsible for capitalizing on the extraordinary momentum established by AIDS/LifeCycle 10, which raised a record $13 million for the HIV/AIDS services of the L.A. Gay & Lesbian Center and San Francisco AIDS Foundation.

In addition to his experience with AIDS/LifeCycle, Sroda has participated in AIDS Walk San Francisco, Boston/New York AIDS Ride, and Avon Breast Cancer 3-Day Walk.  He has a history of volunteerism with San Francisco non-profit organizations including Project Inform, PAWS, San Francisco Food Bank, and National AIDS Memorial Grove.


About AIDS/LifeCycle
AIDS/LifeCycle is a fully supported, seven-day, 545-mile bike ride from San Francisco to Los Angeles to raise money and awareness in the fight against AIDS.  The annual fundraising event attracts thousands of participants from across the country and around the globe.  In addition to raising millions each year for the HIV/AIDS services of the L.A. Gay & Lesbian Center and San Francisco AIDS Foundation, AIDS/LifeCycle is also a major force in raising awareness about HIV/AIDS and the growing need for prevention and care services as the number of people living with the disease continues to rise.  For more information, visit



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