AIDS/LifeCycle 10 Kick Off Party


DATE: Saturday, January 22nd

TIME:  1:00pm – 4:00pm

LOCATION:  Mezzanine, 444 Jessie Street, San Francisco, CA 94103

Get ready for the most exciting year in AIDS/LifeCycle history.  Grab your red dress or attire and join hundreds of cyclists, volunteer “roadie” staff and supporters for an event marking the official start of training and preparation for the tenth anniversary of AIDS/LifeCycle, the largest annual HIV/AIDS fundraiser in the world. The theme of the AIDS/LifeCycle 10 kick off party is “Red Dress Day in January.”  It’s a tribute to one of the most popular days on the annual AIDS/Lifecycle, when cyclists, roadies and support staff wear red, usually with great flair.

AIDS/LifeCycle is a fully-supported, seven-day bike ride from San Francisco to Los Angeles, June 5-11, 2011. AIDS/LifeCycle 10 is historic for many reasons.  In addition to marking its tenth anniversary, the ride commences on the actual thirtieth anniversary of the first reported AIDS cases in the United States. A record number of participants have registered for AIDS/LifeCycle 10, and registration is expected to reach full capacity soon—for only the second time in the event’s history.

“Never before have we seen such high levels of support for AIDS/LifeCycle this early in the season,” said Chief Executive Officer Neil Giuliano.  “The enthusiasm is an inspiring example of what happens when a passionate and dedicated group of people from across the country and around the world unite behind one important cause – to see an end to HIV/AIDS.”

Participants are also breaking fundraising records.  Total contributions for AIDS/LifeCycle 10 crossed the $1 million threshold in December 2010, the soonest in AIDS/LifeCycle history.  AIDS/LifeCycle 10 is expected to raise more than $10.5 million for the HIV/AIDS-related services of San Francisco AIDS Foundation and L.A. Gay & Lesbian Center.

About AIDS/LifeCycle
Now in its 10th year, AIDS/LifeCycle is a fully-supported, seven-day bike ride from San Francisco to Los Angeles, June 5-11, 2011.  It’s a life-changing ride—not a race—through some of California’s most beautiful countryside.  AIDS/LifeCycle is co-produced by L.A. Gay & Lesbian Center and San Francisco AIDS Foundation and is designed to advance their shared interest to reduce new HIV infections and improve the quality of life for people living with HIV/AIDS.


About San Francisco AIDS Foundation
San Francisco AIDS Foundation works to ensure the HIV epidemic ends in the same city where it began. By combining innovative, evidence-based programs for HIV prevention and care with bold policy initiatives focused on issues ranging from harm reduction to total health and wellness, the agency is making sustainable progress against HIV among populations most vulnerable to the disease. Established in 1982, San Francisco AIDS Foundation refuses to accept that HIV transmission is inevitable.

 

Media Inquiries

Andrew Hattori
(415) 487-3071
ahattori (at) sfaf.org

San Francisco AIDS Foundation
1035 Market St
suite 400
San Francisco CA
94103
 

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